Best Idea Award Finalists

We have officially been press released. 🙂

Alyssa & Cathy

Cathy Nesbit & Alyssa Safty are Finalists for DrivingSales 2014 Best Idea Award

Cathy Nesbit of Harry Robinson Buick GMC to present Free Gas Friday on stage at the DrivingSales Executive Summit

 Fort Smith, AR  and Salt Lake City, UT –September 12, 2014Cathy Nesbit, Social Media Director and Alyssa Safty, Internet Manager, of Harry Robinson Buick GMC have been named  finalist for the 2014 DrivingSales Best Idea Award, which recognizes the most innovative auto dealership strategies of the year. Nesbit & Safty’s ‘Best Idea’, Free Gas Friday, was selected from a very competitive field and will be presented onstage at the 2014 DrivingSales Executive Summit (DSES), held Sunday, October 12th through Tuesday, October 14th, 2013 at the Bellagio Las Vegas.

“We are honored to be recognized as top innovators in the automotive industry. Big ideas aren’t exclusive to big markets, and we are thrilled to be included with other top experts in automotive to vie for DrivingSales Best Idea!”

Harry Robinson Buick GMC’s Free Gas Friday is one of the ways we choose to give back to our customers. We go out every Friday in search of a customer who has bought their vehicle from us. Those customers are identified by finding our HRBG front license plate or HRBG dealer sticker on their vehicle. We give them a $50 gas card and a goodie bag. We video the whole thing documentary style, upload it to our YouTube channel, and share it on our social media networks. These videos spark high engagement rates & elevated customer loyalty.

The DSES, which had record attendance in 2013 and has sold out every year since inception, is unique in the industry because auto dealers determine the speakers and agenda, as well as the finalists and winners of the Dealer Best Idea Contest.

“One of the highlights of the DrivingSales Executive Summit is the Dealer Best Idea contest where our attendees have a chance to hear how the best-of-the-best of our industry’s on-the ground innovators such as Cathy & Alyssa are implementing smart ideas (and generating results) in their dealerships,” said DrivingSales Founder and CEO Jared Hamilton. “Congratulations to Cathy & Alyssa of Harry Robinson Buick GMC — for being selected as a finalist by their peers for the Dealer Best Idea of 2014. We look forward to hearing more about how Free Gas Friday is making a difference in your dealership.”

The 2014DrivingSales Dealer Best Idea Award finalists, selected by a dealer panel, will present their strategies on stage at the DrivingSales Executive Summit on Sunday, October 12th.  The dealer panel will determine the winner and runners up.

The Dealer Best Idea Award competition is part of an exciting 2014 DSES line-up that includes 30 breakout sessions, as well as keynotes from digital expert and author Brian Solis; SEO ‘Wizard’ Rand Fishkin; eMarketer’s Lead Digital Auto Analyst, Mike Hudson; Kellogg School of Management Marketing Professor Florian Zettelmeyer, and Managing Partner of Eisenberg Holdings Bryan Eisenberg– all of who will provide actionable tactics for issues critical to dealerships.

To find out more about the DrivingSales Dealer Best Idea Award finalists, go to

For more information about the DrivingSales Executive Summit and to register before the event sells out, go to or contact

About The DrivingSales Executive Summit (DSES)

 The DrivingSales Executive Summit is where the most progressive dealers gather to collaborate and learn forward-thinking trends in automotive operations. DSES features world-renowned experts on marketing, technology and retail operations from inside and outside the industry who provide the most valuable and actionable insights for today’s dealership professionals. The DSES agenda is dealer-driven, ensuring the content is 100 percent focused on the needs of progressive dealers.  Only the top 10 percent of speaking applications selected by DrivingSales members make it on the agenda.

To protect the quality of the event, seating is limited and always held at a 5-diamond venue.  DSES has sold out every year. For those interested in attending, securing seating as early as possible is recommended.  For more information, visit To stay tuned for DSES news as it develops on and on Participate in the conversation using #DSES as preparations continue throughout the year.

 About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.  Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe.  To learn more about the DrivingSales community, training or performance analytics visit and

 DrivingSales Executive Summit Media Relations:

Melanie Webber
mWEBB Communications

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