DETROIT – GMC today was recognized as the Most Refined Brand in the 2016 Kelley Blue Book Brand Image Awards. It is the third consecutive year the brand has received this award.
Brand Image Award winners are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The comprehensive study provides insight on how shoppers identify important factors influencing their purchase decision and captures brand/model familiarity and loyalty among new-vehicle shoppers.
Driven by its luxury-focused Denali sub-brand, GMC received high ratings for comfort, interior layout, technology, prestige, and sophistication. In previous years, Kelley Blue Book has praised Denali vehicles for offering plush features while maintaining a more rugged persona than offered by most luxury automakers.
Credit the GMC brand’s wildly successful Denali line of vehicles as the MVP in this win. While the truck- and SUV-only brand remains strongly associated with getting the job done, the GMC Sierra Denali truck and GMC Terrain, Acadia and Yukon Denali SUVs are all distinguished by boldly luxurious styling enhancements and elevated feature sets that add more than a measure of luxury to the mix. Almost its own sub-brand, the Denali lineup also creates a halo effect within which the entire GMC lineup shines brighter.
“Premium quality and exterior styling are the top two reasons customers choose GMC vehicles,” said Duncan Aldred, vice president of GMC. “Unprecedented refinement and attention to detail provide our customers with a truly Professional Grade experience.”
More than 850,000 GMC Denali vehicles have been sold since the introduction of the 1999 GMC Yukon Denali. The sub-brand accounted for 23 percent of GMC retail sales in 2015, outselling the entire product lines of several premium automakers such as Land Rover, Jaguar, and Porsche.
For more information about the 2016 Kelley Blue Book Brand Image Awards, visit http://www.kbb.com/new-cars/brand-image-awards/.
GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at HarryRobinson.com/GMC.
Source: Kelley Blue Book Names GMC ‘Most Refined Brand’.
Buick was also winning! Kelley Blue Book awarded Buick, Best Value: Luxury.
The Buick brand’s cars and SUVs become more modern and more luxurious with every new generation, which in turn makes the brand more appealing and a more impressive value. Even better, there are two Buicks, one small SUV, and one small sedan, with starting prices under $25,000. Yet the brand successfully stays focused on making cars that are quiet, comfortable, stylish and available with today’s most popular connectivity and safety technology.
See all of our Buick models at HarryRobinson.com/Buick. As always feel free to give us a call 479-646-8600 or chat us up on the website with any questions.
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[…] in a variety of categories, including the two most refined luxury and non-luxury brands. For the third year in a row, the 2016 KBB Most Refined Brand is […]